Case Study: Maneuvering from start up through growth of the company

One PPG Place, Pittsburgh PA

Carrie Holstead is a trusted advisor on whom I have relied to resolve all of Forever’s corporate real estate needs. She has negotiated multiple transactions on our behalf to align our office leasing needs with those of our growing company, and has always delivered superior results. I will be working with Carrie Holstead in the future.

Glen Meakem, Founder, President and CEO Forever

Forever

Objective Tenant Representation Services

Challenge

Forever was founded in 2012 by Glen Meakem who previously founded the highly successful business-to-business ecommerce company, FreeMarkets, Inc. Forever is the first of its kind permanent storage site for people and families to preserve and share their memories for generations. As soon as they progressed to an early stage start-up company, the Founder turned to Carrie Holstead to identify and secure the office space best suited to Forever's initial headquarters needs, and subsequently to provide multiple corporate real estate solutions as the company achieved ever increasing success.

Action

For the initial requirement, Carrie completed a needs analysis, prepared a program to identify the square footage required, completed a market survey of space availabilities in targeted suburban and downtown areas of Pittsburgh, and toured buildings of further interest. She then obtained proposals from the top buildings and leveraged the market in order to identify and secure Forever's most attractive lease arrangement and protections. Additionally, the project manager on her team stretched the construction dollars and achieved a critical move in date. Carrie subsequently negotiated multiple leases to strategically align Forever's corporate real estate as the company grew.

Results

  • Below market rental rate for premier space
  • Tenant improvement allowance to customize workplace
  • Right to parking spaces in building
  • Flexibility to expand and renew
  • Cost saving lease protections
  • To date, negotiated strategic office leases totaling nearly 70,000 SF

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For more information, contact Carrie S. Holstead at

+1 (412) 255- 3737
carrie@carrieholstead.com

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