Case Study: Penthouse For Top Communications Firm

When I needed to determine if renewing or relocating our headquarters office was the best corporate real estate solution, I turned to Carrie Holstead for help because of the advantages she and her tenant representation firm provide. She is highly experienced, a pleasure to work with, has an astute business owner’s perspective, and her firm has no conflicts of interest which provides objectivity and added market leverage. In the end, Carrie exceeded my expectations and I would highly recommend her to all who need a corporate real estate solution that helps their company and people thrive.

Alan Boarts, Principal and Chief Creative Director A to Z Communications

A to Z Communications


Established in 1988, A to Z Communications is a full service communications firm that collaborates with clients across industries to heighten exposure through effective branding, PR, social media, advertising, marketing, digital, and websites. When A to Z Communications needed to determine if renewing or relocating their headquarters office in Pittsburgh was the best corporate real estate solution for the long term, they turned to Carrie Holstead for help.


After completing an in depth analysis of A to Z Communications’ needs, Carrie assembled the best in class designer and project manager, prepared a market survey of all viable office space opportunities in the Downtown and Parkway West areas, toured spaces, had test fit plans completed and construction priced, leveraged the market so landlords competed for A to Z’s occupancy, was close to securing a lease when the pandemic hit and required a change in course due to its impact on previously proposed lease terms. Ultimately, a lease was negotiated at a Downtown building which proved to be the most attractive leasing alternative.  Design services were provided by Virginia Weida Designs.


  • Prominent penthouse space to help win the talent war
  • Above market tenant improvement allowance
  • Health & wellness upgrades
  • Common area improvements
  • Multiple months of free rent
  • Long term lease protections
  • Flexibility to expand

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For more information, contact Carrie S. Holstead at

+1 (412) 255- 3737

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